Holidays are now as much back in the list of family essentials as they were pre pandemic days.   There are adverts flooding in all ver the video channel that I prefer to watch when not working on articles myself.  The current saturation subject is the holiday cottage – ranging from some bijoux little shack in the corner of a field, right up to half a tudor effec mansion.   There’s an actress voicover artist who has the most carefully honed and sickly sweet voice – invitingus to make enquiries to see if we can all share in the excitement generated by opening the door of this delectable and obviously much travelled for excusion.   The seductiveness of the wording is so strong that I was almost finding myself making equiries.  Now that is what you cann a very successful advertising campaign.   There are very few adverts that draw me in so much that I truly want to reach out and share in that much fun.  I did swap over to real butter though when I saw one particular advert!