One of the overriding features of late afternoon and early evening advertising campaigns is the emphasis on finding products to be of greater interest to women.  These products include bladder conditioning capsules to stop female incontinence;  comfy clothing and zip up cardigans;  anything food & grocery shopping related;  laundry products; anything connected with children and their needs and currently the very big biggie is holidays.  Wooh, there are the cheap and cheerful budget hoidays in europe;  river cruises across europe;  cruises, worldwide and around europe and booking agencies all over the country which offer apartments through to massive great manor houses and castles for rental.   There  is one particular rental agency that specialises in the niche booking area of family led groups but only the nicest behaved ones, we hope.  Some of their adverts are very witty and not quite as brain scrambllng as the other oft repeated ones. The major item that comes up trumps on each advertising session is cruising.  From family based, huge ships with lots of features for families, childrens’ clubs etc.   To the more refined end of the market, they are firing ads for up market cruising to more remote locations that we would never normally choose as an everyday venue or geographic location.  There is something for everyone, every age and every culture.  There is a holiday for everyone – it is huge business.